Case Studies
Tracking fixes, Google Ads wins, and attribution rebuilds. Every post is a real client project with real numbers.
USA Home Services: 68% Cost-Per-Lead Reduction After Fixing Ghost Conversions
Google Ads reported 127 conversions. The CRM showed 48. Over 60% of "leads" never existed — phantom form fires were destroying Smart Bidding. We rebuilt the tracking stack and cut CPL from $210 to $67.
Shopify E-Commerce: Meta CAPI Fixed iOS14 Attribution — ROAS Jumped from 1.8x to 4.1x
After iOS14, this Shopify store's Meta pixel was only capturing 40% of purchases. Conversion API via Stape.io restored attribution and gave the algorithm the signal it needed to scale.
SaaS Startup: Full GA4 Funnel Tracking — Free Trial to Paid Conversion Visibility
The startup had no visibility into which traffic sources were driving paid conversions, only free trial signups. After a full GA4 + Google Ads implementation, they could finally see the full funnel from click to revenue.
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