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B2B Focus

Microsoft Ads Management

Capture high-intent traffic on Bing and Microsoft's partner network. Lower CPCs, less competition, and audiences that convert.

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Why Microsoft Ads?

The overlooked powerhouse in paid search – with unique advantages.

Lower Competition

Fewer advertisers bidding on the same keywords means lower CPCs and better ROAS compared to Google Ads for the same search queries.

B2B Audience Sweet Spot

Bing powers Yahoo and AOL, with strong desktop usage among 35+ professionals, managers, and decision-makers – ideal for B2B.

Exclusive Partner Network

Microsoft Audience Network reaches users across MSN, Outlook, Edge, and Microsoft Start – premium placements Google can't offer.

Why It Works

Microsoft Ads with verified tracking – step by step

Lower competition only matters if your bidding strategy has the right data. Clean UET tracking is what makes Microsoft Smart Bidding outperform expectations.

STEP 01

UET Tag Deployed

Microsoft's Universal Event Tracking tag captures every conversion accurately – form submissions, calls, purchases, and custom goals.

STEP 02

Smart Bidding Trained

Target CPA and Target ROAS strategies receive clean, verified signals. The algorithm reaches peak performance in days – not months.

STEP 03

B2B Audience Reached

Bing reaches 65M+ users Google misses: 35+ professionals, managers, decision-makers. 34% higher household income than average web users.

STEP 04

Lower CPC, Better Leads

Less advertiser competition = lower cost per click. Accurate bidding = budget goes to searchers who actually convert.

Microsoft Ads vs Industry Averages
CPC vs Google Ads (same keywords)
Google CPC100%
Microsoft CPC35%
Conversion Tracking Accuracy (after UET setup)
Before45%
After94%
Wasted Budget on Poor Placements
Before55%
After14%
Microsoft Network

One UET tag reaches the entire Microsoft network

Your Website
Conversion fires: form, call, purchase
Microsoft
Microsoft UET Tag
Universal Event Tracking + Enhanced Conversions
Hub
Bing SearchBing Search✓ Live
Microsoft EdgeMicrosoft Edge✓ Live
MSNMSN✓ Live
OutlookOutlook✓ Live
LinkedIn AudienceLinkedIn Audience✓ Live
One tag – full Microsoft network coverage + 34% higher income audience

What we manage

Full Microsoft Ads campaign management with verified tracking.

Search Campaigns

Keyword research, ad copy, and bid management optimized for Microsoft's unique auction dynamics and audience behavior.

Microsoft Audience Network

Native and display ads across MSN, Outlook, Edge, and Microsoft Start – premium placements with strong engagement rates.

Shopping Campaigns

Product catalog management and Merchant Center setup for e-commerce businesses on the Microsoft platform.

Remarketing & Audiences

Engage past visitors with targeted remarketing. Build custom audiences from your CRM data for precise targeting.

Conversion Tracking Setup

UET tag implementation, Enhanced Conversions setup, and offline conversion import – so Microsoft Smart Bidding trains on real data.

Reporting & Analytics

Looker Studio and Microsoft Advertising dashboards showing real performance – cost per lead, ROAS, and revenue attribution.

Ready to capture Microsoft traffic?

Get a free audit – we'll show you what Microsoft Ads opportunities you're missing.

Free 30-min Audit